June 26, 2025

Enrich product content for better SEO and discoverability

Enrich your product content for better SEO and discoverability. Use a PIM to create unique, structured, and keyword-rich product pages that rank higher and convert more — across webshops and marketplaces.

Enrich product content for better SEO and discoverability

Create detailed, search-friendly product pages that win visibility, on webshops and marketplaces.

If your product listings look the same as everyone else’s, you’ll disappear in search results. Enriched content — with unique descriptions, structured data, and enhanced visuals — is key to ranking higher and converting better. A PIM solution (like KatanaPIM) gives you the tools to build SEO-ready product content at scale.

The problem: Basic content = bad rankings

Many companies publish generic product content or copy supplier descriptions. That leads to duplicate content, poor search performance, and low engagement.

How a PIM helps

A Product Information Management system enables SEO optimization through:

  • Unique, enriched product descriptions
    Customize copy per channel and region, using templates and SEO keywords.

  • Metadata and structured content blocks
    Manage title tags, meta descriptions, bullet points, FAQs, and more — all from one place.

  • Image and video asset management
    Attach high-quality visuals, videos, and usage guides to create engaging product experiences.

Real results

Ecommerce teams using a PIM:

  • Boost organic visibility on webshops and marketplaces

  • Rank higher with keyword-rich, structured product pages

  • Improve engagement and reduce bounce rates

FAQs

Why is enriched product content important for SEO? Search engines prioritize unique, detailed, and structured content. The more complete your product page is, the better it ranks.

Can a PIM manage SEO fields across thousands of products? Yes. A PIM lets you bulk edit and optimize metadata, descriptions, and other key SEO fields at scale.

Make your product pages work harder

Your product content is your digital shelf — make it easy to find and hard to ignore.

👉 Try KatanaPIM for free

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About KatanaPIM

KatanaPIM is here to support your digital journey by keeping your product data always up-to-date—because we know that’s key to your success.

With KatanaPIM, you have complete control over managing and sharing your product information, with no limits holding you back. KatanaPIM is an easy to use Product Information Management (PIM) tool that serves as the single source of truth for all your product data. It allows you to collect information from different sources and centralize it in one place. From there, teams can collaborate to enrich, validate, and prepare the data for distribution across various channels.

KatanaPIM is easy to integrate, whether through an open API, prebuilt integrations, feeds, or our partner ecosystem. It seamlessly fits into your existing tech stack and supports a composable commerce strategy. KatanaPIM is easy to implement because it’s a ready-to-use SaaS solution, designed with simplicity in mind. Thanks to its intuitive setup, onboarding is smooth and quick, getting your team up and running within just a few months, fully prepared to manage and streamline their product data.

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Recommended Readings

How Bata Industrials uses PIM to power Product Information excellence

How Bata Industrials uses PIM to power Product Information excellence

Bata Industrials transformed scattered spreadsheets into a streamlined source of truth using KatanaPIM. In this blog—based on the Kega podcast with Kenneth Freichmann—discover how they saved 120 hours a month, improved customer experience, and turned product data into a strategic advantage.

Enforce product data governance across your organization

Enforce product data governance across your organization

Enforce product data governance with a PIM. Assign roles, control edits, and ensure consistent, accurate product info across your entire organization.

Explore more

Enrich product content for better SEO and discoverability

Get your product information together and scale your business

Try KatanaPIM

Get your product information together and scale your business

Try KatanaPIM

Explore firsthand the features of our platform

Start working with PIM for free