‍If you want to sell more online, you need to start with great product content. Compelling product descriptions can make all the difference in whether or not a customer decides to buy from you. Here are some tips on how to write great product descriptions that will help you sell more.

Use active language

When you’re describing your product, use language that is active and engaging. Don’t use passive language that puts the focus on the product itself. Instead, use language that puts the focus on the customer and how the product will benefit them. For example, instead of saying “our product is the best on the market,” try saying “our product will help you achieve your goals.”

Highlight the benefits

When you’re writing your product description, make sure to highlight the benefits of your product. What will the customer get out of using your product? How will it make their life better? Customers want to know what’s in it for them, so make sure to call attention to the advantages of your product for the buyer.

Use images and videos

Images and videos are a great way to add visual interest to your product description and help customers understand your product and its usage. If you have professional photos or videos of your product, make sure to include them in your description.

Be specific

When you’re describing your product, be as specific as possible. Don’t use vague generalizations. Be specific about what your product is and what it does. The more specific you are, the easier it will be for customers to understand your product and decide if it’s right for them. Besides writing accurate and detailed descriptions, it is always a good practice to make use of specifications: a complete list of features of your product that include size, material, ingredients, and so on.

Use keyword-rich titles

In addition to writing great product descriptions, you also need to make sure your titles are keyword-rich. Your title is the first thing customers will see, so make sure it includes the keywords customers are likely to use when they’re searching for a product like yours. 

Conclusions

Following these tips will help you write great product descriptions that will make you sell more products and get good rankings on search engines. 

Often, when your catalog or sales channels grow, it becomes challenging to handle the data for all your products. If you are wondering how to best manage this data, you may consider using a PIM solution to let your team collaborate in creating and taking full control of your product information.

About KatanaPIM

KatanaPIM is the single source of truth for product information that helps brands, wholesalers and retailers easily collect, enrich and validate their product data and efficiently distribute correct and consistent information to their different sales channels, marketplaces, resellers, partners and catalogs. Implementing a PIM tool allows companies to streamline and automate internal processes and makes product information management and product launches quick & easy.